What will I learn?

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.A Placement Year is an opportunity to put what you’re learning on your course into practice, to build your professional network, gain relevant experience to add to your CV and get an insight into what it is really like to work in a particular sector. It could even lead to a graduate job; all before the start of your final year!During the Placement Year, not only will you be an employee of the organisation, which will come with commitments and regulations, you will be representing St Mary’s University and will be expected to behave in a responsible and professional manner at all times, upholding and enhancing the reputation of the University. Specifically, you will need to adhere to the regulations that apply within your workplace and to the St Mary’s Student Charter and Work Placement Terms and Conditions (available in My Placements on e:Vision).As an employee, you have a responsibility to find out, understand and meet all expectations set by your Placement Supervisor and the Placement Provider organisation more generally.

Which department am I in?

Department of Business, Law and Society

Study options

Full Time (4 Years)

Tuition fees
Information not available
Start date

19 September 2022


Main Site

St Mary's University,

Waldegrave Road,



TW1 4SX, England

*There may be different IELTS requirements depending on your chosen course.