What will I learn?

This BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications.It’s a powerful mix where you’ll be working with professionals to learn key skills in a fast-paced creative industry. You’ll find yourself in placement activities making campaigns for top advertising agencies like AMVBBDO, or delivering development solutions to famous entertainment brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for global clients like SONY.BA Digital Marketing is developed with our industry partners who are looking for “agency ready talent” and our students who are “100 per cent satisfied” with the course content and teaching (NSS 2016).You’ll be based in the professional environment of your own digital media team and you will engage in workshops, lectures and live client-facing assignments with your peers, tutors and industry mentors.As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world. You’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a unique combination of options and projects.In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the feature film, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs from big brands and prestigious clients.All our teaching staff are professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising. Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns.

Which department am I in?

School of Games, Film and Animation

Study options

Full Time (2 Years)

Tuition fees
£14,500.00 (US$ 19,957) per year
The above mentioned fee is for 2021/22. There might be slight increase in fee for 2022/23.

This is a provisional fee yet to be approved

*Price shown is for indicative purposes, please check with institution

Start date

19 September 2022

Venue

University House

15 Bartholomew Row,

Birmingham,

B5 5JU, England

Entry requirements

For students from United States

Students need to Pass the High School Graduation Diploma with a GPA of 2.6 / 75% including a minimum grade C in English Language (and grade C in Maths for Business School / TEE courses that require GCSE Maths) PLUS OLD (Pre March 2016) Pass SATR (Reasoning) with a minimum of 500 in 3 subjects, NEW (Post March 2016) Pass SAT (Reasoning) with a combined score from 2 subjects of 1100 out of 1600 OR Pass ACT (American College Testing Programme) with a composite score of 21 or above PLUS OLD (Pre March 2016) Pass SATS II with a minimum of 500 in 3 subjects, NEW (Post March 2016) Pass SAT (Subject) with a minimum of 500 in 3 subjects OR Pass 3 AP (Advanced Placement Examinations) with grade 3 or above. TEE courses that require A Level Maths will require AP Maths (Calculus). Undergraduate Art and Design courses may require a good portfolio of artwork. All undergraduate courses in CEBE require Mathematics at O Level. However for the Engineering suite and BEng Telecommunication and Networks, Mathematics is required at AS Level minimum Grade C or the equivalent. All Business School undergraduate courses require a minimum of Mathematics Grade C at O Level or an equivalent qualification. Students need to have an IELTS of 6.0 overall (with no band below 5.5).

*There may be different IELTS requirements depending on your chosen course.

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About Birmingham City University

Birmingham City University is a student-centred, dynamic learning environment, offering courses approved by professional bodies.

  • Students gain adequate hands-on learning and develop skills
  • Refine academic writing skills through workshop and tutorial
  • GBP 340 million investment in facilities
  • University-run part-time student employment scheme