What will I learn?

OVERVIEW

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

The latest insights from industry

This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.

Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.

A world of opportunity

Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.

Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.

FEATURES AND BENEFITS

  • An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.
  • Triple accredited - our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Industry accreditation - this course is accredited by the Institute of Data and Marketing. This means that the course content is professionally recognised and approved by a leading, global body.
  • Study in Manchester – a city at the beating heart of digital, packed with creative companies on the lookout for talented graduates.
  • Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
  • No exams – complete your masters through a series of coursework submissions.
  • Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice working through a series of live coursework projects, and with the added option to work on a live client brief.
  • Internships – explore our 100-hour internship opportunities with agencies and industry partners in the region. This allows you to test possible career paths and build your work experience.
  • Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.

Which department am I in?

Marketing Retail and Tourism

Study options

Full Time (1 year)

Tuition fees
£17,500.00 (US$ 24,078) per year
This is a fixed fee

*View details on institution website

Start date

Expected September 2022

Venue

Manchester Campus

Oxford Road,

Manchester,

Greater Manchester,

M15 6BH, England

Full Time (2 years)

Tuition fees
£17,500.00 (US$ 24,078) per year
This is a fixed fee

*View details on institution website

Start date

Expected September 2022

Venue

Manchester Campus

Oxford Road,

Manchester,

Greater Manchester,

M15 6BH, England

Entry requirements

For students from United States

4 Year Honours Bachelor Degree, subject to obtaining a minimum CGPA. If applicants have a Bachelor degree without Honours a Master's Degree will be required as applicants must have previous exposure to research/thesis writing. IELTS (Academic) - 6.5, with no component below 5.5, TOEFL IBT - Overall score: 89 with no individual test score below: Listening: 17, Reading: 18, Speaking: 20, Writing: 17.

For international students

You'll need a UK honours degree - at least a 2:2 - or the international equivalent. We do consider any discipline, but this course is ideal for graduates of marketing, business and those who have completed marketing units on their undergraduate degree. IELTS (Academic) Or IELTS for UKVI (Academic): 6.5, with no component below 5.5.TOEFL IBT: Overall score: 89 With no individual test score below: Listening: 17 Reading: 18 Speaking: 20 Writing : 17.

*There may be different IELTS requirements depending on your chosen course.

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About Manchester Metropolitan University

Manchester Metropolitan is ranked in the world’s top 200 universities under 50 (THE Young University Rankings 2020).

  • One of the UK’s largest universities with 34,000+ students
  • GBP 400 million in ongoing investment
  • Industry links with global companies