What will I learn?

Learn about the key aspects of this thriving and dynamic industry such as: impacts of events and festivals; planning and managing events and festivals; marketing management; managing people and organisations; and strategic management.

Course overview

This course offers you the opportunity to study one of the world’s most exciting and vibarant industries. Our course aims to teach you how to plan/manage events and festivals, and highlights the importance of events in various industries. You will also explore a range of industry-related issues and learn how events/festival businesses operate. There are also an array of opportunities to get involved with working on live events and festivals locallys, regionally and nationally, supporting and assisting events and festivals organisations in and around Shrewsbury, Shropshire and further afield.

Why study this course with us?

The course at Shrewsbury has been developed from the success of Events Management at the University of Chester, which regularly scores high levels of student satisfaction and employability prospects within the event and festival industry. The course is integrated through a study of the practices, processes, people and places that characterise event and festival activity at various levels. The course is underpinned by the active research and extensive experience of the lecturing team.

We arrange field trips every year, and invite guest lecturers in from industry to share a wealth of experience. There are also opportunities to work with professional events and festivals organisations; whether that be on a volunteer basis, as an intern, on the Work Based Learning placement (as part of your course), or the Sandwich Placement Year (four-year option).

Teaching methods

You may be taught via a range of different methods, including lectures, seminars, tutorials, practical workshops, expert guest speakers from industry, and field visits to events management venues and events/tourism destinations.


We use a broad range of assessment methods, including reports, academic essays, examinations, discussion groups, presentations, debates, practical work and portfolios of evidence.

Job prospects

We aim to prepare you for a wide range of careers within events and festivals management and related industries in the public, private and not-for-profit sectors, in the UK and overseas. However, you will also be well suited to continue your studies and progress to a higher degree level.

Our graduates have gone on to work in a wide array of roles which includes international conference management; music festival management; charity fundraising roles; venue management; and creating their own event companies.

Which department am I in?

Chester Business School

Study options

Full Time (4 Years)

Tuition fees
£9,250.00 (US$ 12,537) per year
2022/23 fees- Foundation Year: £9,250; Years 2-4: £12,950.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

September 2022



Parkgate Road,



CH1 4BJ, England

Entry requirements

For students from United States

Students need to have High School diploma (or equivalent) with a GPA of 2.8 and one of the following: SAT (Prior to March 2016) with an overall grade of 1500; SAT (Taken after March 2016) with an overall grade of 1100; ACT overall score of 22; 2 Aps in relevant subjects with grades 3 or above; Some courses may require additional criteria, please contact the International Centre for clarification. IELTS: 6.0 (Min. 5.5 in each-sub-skill).

*There may be different IELTS requirements depending on your chosen course.


About University of Chester

The University of Chester is home to students from 130 countries and is the #2 University in the UK for international students (WhatUni? 2020).

  • Ranked #2 the UK for international students (WhatUni? 2020)
  • 200+ courses available with a focus on practical learning
  • Diverse international student body
  • Guaranteed accommodation for international students

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