What will I learn?

The programme has been developed through close liaison with the events industry and by listening to our students to ensure we provide the most effective mix of academic studies and practical event management learning. The portfolio offers a choice of a 3 year BA degree, 2-year Diploma of Higher Education, or a 1-year Certificate of Higher Education all focusing on providing students with the professional event planning and operational skills demanded by the industry.

The unique learning environment will provide students with the opportunity to bring their learning alive through involvement in events projects and industry visits which enable them to see behind the scenes at major venues and network with leading events managers. This will be supported by paid internships and volunteering opportunities in the UK and Internationally with events venues, festivals, sports events and convention centres designed to develop the student's professional events management skills in order to enable them to quickly progress in this dynamic industry.

UWTSD Swansea has been successfully running Events Management programmes for nearly 10 years and has been responsible for educating some of the nations leading event managers. In 2019 the University launched a unique Educational Partnership with the Ironman Wales Event in Tenby providing the catalyst to launch these exciting Events and International Festivals courses specifically designed to develop the event managers of the future.

Course Overview

Events and Festivals have become a prevalent force for economic and socio-cultural development strategies for cities and destinations as well as a means to enhance business goals, resulting in a continual need for events graduates who understand the structure and functions of the industry including the importance of hospitality and guest service. This will be supported by a strong focus on management learning and the role of marketing and social media within the events sector.

As the programme develops students will focus on applying academic theories to real-life events case studies. This will include planning and managing live events as well as developing operational management knowledge and understanding both in the classroom and through behind the scenes events visits, paid events management placements and a range of volunteering opportunities.

Career Opportunities

  • Event Manager
  • Event Director
  • Festival Manager
  • Event Safety
  • Marketing Manager
  • PR Manager
  • Sports event and venue manager
  • Project manager
  • Weddings co-ordinator

Which department am I in?

School of Tourism and Hospitality

Study options

Full Time (1 Year)

Tuition fees
£13,500.00 (US$ 17,858) per year
This is a fixed fee
Start date

26 September 2022

Venue

Swansea Business Campus

Hight Street,

Swansea,

SA1 1NE, Wales

*There may be different IELTS requirements depending on your chosen course.

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