What will I learn?

Course summary

  • Learn how to identify market opportunities and prepare effective marketing plans for food retailers and brands.
  • Design marketing communications and branding strategies to appeal to today’s discerning food consumer.
  • Develop and pitch innovative food products to satisfy demanding commercial briefs.
  • Build your understanding of food retailing and buyer behaviour to implement effective strategies to meet customer needs.
  • Develop the practical and commercial skills required to succeed in fast-paced food marketplace.

This course is accredited by the Chartered Institute of Marketing and you can take advantage of our state-of-the-art product development facilities on a range of modules. Engage in assessments that reflect the way that you communicate and practice food marketing and respond to live project briefs prepared by food brands and retailers. We work closely with food brands to ensure that you graduate with excellent career opportunities and previous students from this course have enjoyed sector-leading starting salaries.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development.

There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.

You learn through

  • lectures
  • seminars
  • practical sessions in state-of-the-art facilities
  • guest lectures from leading industry professionals
  • problem based learning
  • workshops
  • a live consultancy project in the final year
  • self-directed learning activities

Future careers

This course prepares you for a career in

  • food marketing
  • food buying
  • food product development
  • food retail management
  • brand management
  • advertising and marketing communications
  • account management
  • category management

Which department am I in?

Sheffield Hallam University

Study options

Full Time (3 Years)

Tuition fees
£14,415.00 (US$ 19,840) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

19 September 2022

Venue

Main Site

City Campus,

Howard Street,

Sheffield,

S1 1WB, England

Full Time (4 Years)

Tuition fees
£14,415.00 (US$ 19,840) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

19 September 2022

Venue

Main Site

City Campus,

Howard Street,

Sheffield,

S1 1WB, England

Entry requirements

For students from United States

The following qualifications will be considered for entry on to undergraduate programmes: two GCE/VCE A level passes; High School Leaving Certificate, which is recognised as equivalent to A' level standard; and other international qualifications gained after 13 years of secondary/further education. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

*There may be different IELTS requirements depending on your chosen course.

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About Sheffield Hallam University

At Sheffield Hallam, be taught by people who are experts in their subject and passionate about sharing their knowledge and industry experience.

  • Based in Sheffield - a true student city
  • Work placements for students through a vast network
  • A low cost of living
  • Modern, upgraded facilities across two campuses