Global Business Administration (Marketing Intelligence and Big Data) MBA

University of Gloucestershire

What is Global Business Administration (Marketing Intelligence and Big Data) MBA?

This flagship Global MBA offers you the opportunity to immerse yourself in the world of business, engaging with some of the most contemporary challenges faced by global business leaders.

Supported by our Global Leadership Development Programme and 12 month industry placement, you will be offered the opportunity to develop the most in-demand skills needed to confront the challenges and unlock the opportunities of a dynamic and unpredictable economic environment. You’ll also explore significant issues including business resilience and crisis management as a key part of the course.

The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making.

Modules unique to this specialism include:

• Marketing intelligence and big data
• Strategic international marketing

This applied MBA will provide you with the knowledge foundations of business before offering the unique opportunity to specialise in your chosen industrial field, allowing the flexibility to shape your study based on your career aspirations. It is designed to develop creative, flexible and aspirational leaders of industry.

You will be immersed in fundamental business principles. These core foundations of business integrate cross-cutting themes relating to the global challenges shaping today’s business environment, including technological change, the global political and economic context, social and demographic change and environmental crisis.