What will I learn?

Overview

With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context.

We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise.

We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including:

the core principles of events marketing
contemporary issues, challenges and research in the sector
customer behaviours and expectations
how to take a customer-centric stance using a range of channels to interact with customers
analysis of marketing data
devising marketing strategy for global brands and organisations
developing decision-making skills and rationale to devise marketing plans and communications.

If you choose the sandwich mode, you can apply for a year's paid, supervised work experience in an events marketing role.

After you graduate

Career prospects

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

Johnson & Johnson
Hitachi
DK
Avis
PWC.

As well as a number of small and medium sized ‘digital’ agencies.

Our graduates typically secure positions as:

marketing managers
marketing planners
brand managers
corporate communication managers
social media community managers.

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.

Which department am I in?

Oxford Brookes Business School

Study options

Full Time (1 year)

Tuition fees
£15,400.00 (US$ 19,224) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

14 September 2020

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Full Time (2 years)

Tuition fees
Standard Degree fee - £15,400; sandwich (placement) fee - £4,600. The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.

*Price shown is for indicative purposes, please check with institution

Start date

14 September 2020

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Entry requirements

For students from United States

A four year bachelor degree with a minimum GPA of 2.7. Bachelor degree requirement: 2.1 (for direct entry) with GPA 3.2; 2.2 (for direct entry) with GPA 2.7; Pass guide (for a pre-master's course) with GPA 2.0. IELTS 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details).

For international students

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

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About this uni

Excellent graduate outcomes, with over 95% of Oxford Brookes students in employment or further study within six months of graduating.

  • The UK’s top modern university (QS rankings)
  • GBP 220 million in development from 2015 – 2025
  • 94% of research internationally recognised
  • Based in the famous city of Oxford, one hour from London