COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Overview

It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations. No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.

Course detail

Our MSc in International Marketing is designed to equip you with the knowledge & skills to progress to a range of marketing careers across different sectors. Develop all the skills you’ll need for a career in international marketing. We’ll provide crucial insights into the industry – as well as the means to apply this knowledge to real scenarios. Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions. You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you. Your dissertation will be the final test of your research skills. You’ll choose a subject and explore it in-depth, using all the knowledge you’ve gained throughout the course.

Teaching and assessment

We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study. The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

Which department am I in?

King's Business School

Study options

Full Time (1 year)

Tuition fees
£29,850.00 (US$ 41,085) per year
This is a fixed fee
Application deadline

Expected July 2022

Start date

17 January 2022

Venue

Waterloo Campus

Stamford Street,

Southwark,

London,

SE1 8WA, England

Full Time (1 year)

Tuition fees
£29,850.00 (US$ 41,085) per year
This is a fixed fee
Application deadline

Expected July 2022

Start date

17 January 2022

Venue

Strand Campus

Strand,

Westminster,

London,

WC2R 2LS, England

Entry requirements

For students from United States

Students who have completed a Bachelor degree from a recognised institution in the United States of America will be considered. Grades may vary depending upon the course chosen.

For international students

Undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. Students can demonstrate their English Language Proficiency with the following tests and grades: IELTS (Academic): 7.0 overall with a minimum of 6.5 in each skill; TOEFL iBT: 100 overall with a minimum of 25 in writing and 23 in each of the other skills.

*There may be different IELTS requirements depending on your chosen course.

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