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What will I learn?

Course overview

MA Applied Imagination will encourage you to use research as a creative tool, with the goal of asking better questions. Rather than discipline-related skills and processes, the course focuses on developing student-specific interventions, which can be tested and developed through real-world applications. These research topics vary greatly and are dictated by your skills and interests.

Students studying MA Applied Imagination has previously used the course as an opportunity to develop creative entrepreneurship projects – from establishing new start-ups to working with creative-sector organisations. The course foregrounds iterative testing, entrepreneurship and stakeholder engagement. It also adopts a critical stance towards cultural, economic, social and political inquiry, using discourses taken from a wide range of disciplines including anthropology, critical theory, management theory, social enterprise, performance and technology among others.

Rather than limiting its scope to the tradition of mono-disciplinary inquiry, MA Applied Imagination embraces multi-disciplinary and multi-cultural collaboration. This is reflected in the wide diversity of our student intake – in addition to conventionally art and design-trained students, our previous student groups have included a large proportion of students from other disciplines including: anthropology, philosophy, law, business and finance, performance, literature, history and science.


Students graduating from MA Applied Imagination has taken up employment in almost every part of the creative sector in the world economy. Our alumni have diversified to become actors, architects, broadcasters, creative managers, entrepreneurs, filmmakers, inventors, journalists, musicians, social innovators, web designers – and academics. Many have also moved on to PhD programmes. Others have returned to – or entered for the first time – fields such as advertising, curation, exhibition and museum design, film and television, fashion design and retailing, graphic design, marketing, product design, public relations, publishing (both print and digital), and web design.

The course has links with outstanding practitioners across the spectrum of the creative sector. These include architecture and interior design; advertising and branding; design against crime; film; fashion design; furniture and textile design; graphic and communication design; the music business; photography; product design; museums and galleries; television.

Which department am I in?

University of the Arts London

Study options

Full Time (1 year)

Tuition fees
£23,610.00 (US$ 26,299) per year
This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

This is a fixed fee

*View details on institution website

Start date

9 January 2023


Central Saint Martins

1 Granary Square,


N1C 4AA, United Kingdom

Entry requirements

For students from United States

Application to a postgraduate course usually requires US students to have an undergraduate (bachelor's) degree in a subject related to the proposed area of study, a personal statement and, where needed, a study proposal and references. Many of our courses also ask for a portfolio and some require work experience. Our IELTS requirements vary depending on the course and level of study. Minimum score for IELTS: 5.0.

For international students

The standard entry requirements for this course are as follows: An honours degree; Or an equivalent EU/international qualification and IELTS level 6.5 or above, with at least 5.5 in reading, writing, listening and speaking.

*There may be different IELTS requirements depending on your chosen course.


About University of the Arts London

University of the Arts London has ranked second in the world in Art and Design for the fourth year in a row in the 2022 QS World University Rankings.

  • Rated ‘Outstanding’ by Ofsted for its Foundation Diploma
  • Ranked number one university in the UK for producing leaders
  • Seventh greenest university in the UK, ranking top for arts
  • UAL alumni have won awards including Golden Globes and Oscars

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