What will I learn?

Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities.

You will:

  • Experience a blend of theoretical and practical approaches to digital marketing and video production
  • Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
  • Study at MediaCityUK, one of the country's key digital and creative hubs

Assessment:

You will be assessed throughout the course on:

  • Digital marketing/analytics skills learned, written and articulated
  • Body of video marketing work produced in a variety of real world simulations and situations
  • Verbal presentations made around practical and theoretical questions of digital video production and digital marketing
  • Client feedback on practical projects
  • Teamwork, which is a fundamental element in any marketing or production job.

Teaching:

This course uses a range of teaching and learning settings including lectures, seminars/workshops, tutorials, situated learning (e.g. ‘live’ projects) and independent learning.

The combination of these aims is to develop an environment that allows students to progressively take ownership and direction of their learning so that they may develop as independent, life-long learners.

The process of Masters level study, relating to an individual and independent arts practice, is one of dense critical self-reflection; this is achieved by including self-directed projects where students have the opportunity to negotiate their learning and assessment requirements.

CAREER LINKS:

This course is designed to put students into direct contact with companies that are pioneering this new form of video output. That can include the traditional media employers – BBC, Channel 4 – as they pivot to new forms of output. It can also be new fast-growth digital players like The Hut Group, and other fast-fashion companies, major charities, and major commercial companies like .

The course will strive to put students into the contemporary forefront of the field, both regionally in the North West, and globally.

Which department am I in?

School of Arts and Media

Study options

Full Time (1 year)

Tuition fees
£14,670.00 (US$ 18,101) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

28 September 2020

Venue

University of Salford

The Crescent,

Salford,

Manchester,

M5 4WT, England

Entry requirements

For students from United States

Bachelor's/professional bachelor's degree holders (when awarded by a regionally-accredited institution) with a general GPA of 2.75 or above will be considered for postgraduate study. We require an IELTS 6.0 (with a minimum 5.5 in each component) or equivalent.

For international students

Students need to have a relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice. Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented. We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully. International applicants will be required to show a proficiency in English. An IELTS score of 6.5, with no element below 5.5, is proof of this.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

About this uni

The University of Salford is a thriving institution with a global presence based in Manchester in the north of England.

  • Excellent campus near Manchester city centre
  • Generous scholarships for international students
  • Specific International Foundation Years offered
  • GBP 5 million awarded in five years for scholarships