COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Overview

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

  • a branding or marketing agency
  • a marketing, branding or communications department within an organisation.

Career prospects

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:

  • brand managers
  • brand strategists
  • brand coordinators
  • account managers
  • corporate communications executives.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing

Which department am I in?

Oxford Brookes Business School

Study options

Full Time (1 year)

Tuition fees
£15,900.00 (US$ 21,884) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

24 January 2022

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Full Time (2 years)

Tuition fees
Standard Degree fee - £15,900; sandwich (placement) fee - £2,000. The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.

*Price shown is for indicative purposes, please check with institution

Start date

24 January 2022

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Entry requirements

For students from United States

A four year bachelor degree with a minimum GPA of 2.7. Bachelor degree requirement: 2.1 (for direct entry) with GPA 3.2; 2.2 (for direct entry) with GPA 2.7; Pass guide (for a pre-master's course) with GPA 2.0. IELTS 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details).

For international students

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. English language requirements: If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking); if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

*There may be different IELTS requirements depending on your chosen course.

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About Oxford Brookes University

Excellent graduate outcomes, with over 95 per cent of Oxford Brookes students in employment or further study within six months of graduating.

  • The UK’s top modern university (QS rankings)
  • GBP 220 million in development from 2015 – 2025
  • 94 per cent of research internationally recognised
  • Based in the famous city of Oxford, one hour from London