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What will I learn?

On our MSc Marketing and Strategy you’ll learn how to make appropriate strategic and operational marketing decisions. You can enhance your employability by developing life-long learning and personal development skills.

Course outline and modules

The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and leadership models can support interventions in the decision-making process of organisations.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

As well as academic study, you will also be learning through experience and applying entrepreneurial strategy to a real-world business challenge.

Which department am I in?

Aston Business School

Study options

Full Time (1 year)

Tuition fees
£21,250.00 (US$ 25,629) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected August 2022

Start date

26 September 2022

Venue

Aston University

Aston Triangle,

Birmingham,

B4 7ET, England

Entry requirements

For students from United States

Students need to have a good GPA (normally at least 3.0) in both overall and in individual courses from a regionally accredited institution as well as: have taken advanced-level courses in appropriate subjects; have accumulated sufficient credits in major courses (typically between 30 - 54). If they are applying for finance, engineering or science based subjects, they must have studied a similar field in their undergraduate degree. For MBA, students can come from any subject background, but should have a good GPA (normally at least 3.0) in both overall and in individual courses from a regionally accredited institution as well as: have taken advanced-level courses in appropriate subjects; have accumulated sufficient credits in major courses (typically between 30 - 54); and a minimum of three years post graduation managerial work experience, as stipulated by the Association of MBA (AMBA) requirements.

For international students

A good UK honours degree (minimum lower second class) Equivalent overseas degree recognised by Aston University. Students need to have: an overall score of 6.5 (1 band at 5.5 as a minimum. Other bands at 6.0 and above); an overall TOEFL score of 93 (Reading 18, Writing 23, Listening 19, Speaking 19).

*There may be different IELTS requirements depending on your chosen course.

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About Aston University

Aston University is one of the leading career-focused universities in the UK, dedicated to providing real-world experience to all students.

  • University of the Year (Guardian 2020)
  • Outstanding Entrepreneurial University (THE Awards, 2020)
  • Scholarships for international students
  • Located in Birmingham (the UK’s second largest city)

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