What will I learn?

**Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**.As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities. Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.**5 Reasons to study BA Marketing:**- Build a comprehensive business understanding which puts marketing into context within organisations- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience- Compare strategies involved in marketing and branding- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

Which department am I in?

Richmond, The American International University in London

Study options

Full Time (4 Years)

Tuition fees
£14,750.00 (US$ 19,512) per year
This is a fixed fee
Start date

Expected January 2022

Venue

Main Site

Queen's Road,

Richmond,

Richmond Upon Thames,

TW10 6JP, England

Full Time (4 Years)

Tuition fees
£14,750.00 (US$ 19,512) per year
This is a fixed fee
Start date

January 2023

Venue

Main Site

Queen's Road,

Richmond,

Richmond Upon Thames,

TW10 6JP, England

*There may be different IELTS requirements depending on your chosen course.

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