What will I learn?

There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad. Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.This is what our Foundation option can offer you:- Start this programme with lower entry qualifications, see our website for further details- A four year, full-time degree programme with an extra summer semester in Year 1, so you can study at your own pace- Timetabled English and study skills classes to enhance your knowledge and skills- Great student support including a Personal Academic Advisor, with help on housing, health and wellbeing, financial guidance and careers advice from our award-winning Student Affairs team**Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. This programme will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**.As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities. Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.**5 Reasons to study Marketing:**- Build a comprehensive business understanding which puts marketing into context within organisations- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience- Compare strategies involved in marketing and branding- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

Which department am I in?

Richmond, The American International University in London

Study options

Full Time (4 Years)

Tuition fees
£14,750.00 (US$ 19,666) per year
This is a fixed fee
Start date

September 2022


Main Site

Queen's Road,


Richmond Upon Thames,

TW10 6JP, England

Entry requirements

For students from United States

Students need to have US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale).

*There may be different IELTS requirements depending on your chosen course.


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