What will I learn?

Overview

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area.

Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour.

We are a member of the CIM (Chartered Institute of Marketing) network and work closely with businesses. We preserve this proximity by encouraging dialogue with companies, organising guest speakers in the classroom and giving our students the opportunity to work on problems facing real businesses.

Our research programmes will prepare you for a rewarding career as an academic and researcher, as well as opening up opportunities for a diverse range of careers outside of academia.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

PhD

The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.

How long is a PhD?

If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this is award is 24 months and the maximum is 48 months.

If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

Which department am I in?

Abertary University

Study options

Full Time (3 years)

Tuition fees
£13,750.00 (US$ 18,918) per year
Continuation Fee for PhD/MPhil (per academic year) £500.

This is a fixed fee
Application deadline

Expected March, July 2022

Start date

October 2021

Venue

Abertay University

Bell Street,

Dundee,

Dundee, City Of,

DD1 1HG, Scotland

Entry requirements

For international students

The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree. Students should have IELTS 6.5 with no band less than 6.0 and TOEFL 80 with no band less than 18.

*There may be different IELTS requirements depending on your chosen course.

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