ip target image
You are currently browsing our site with content tailored to students in your country

Marketing MSc

UK

18

1

What will I learn?

Course description

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits. You have the option for field-work sessions carried out in Leicester and in a major European destination appropriately chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

Which department am I in?

School of Business

Study options

Full Time (1 year)

Tuition fees
£23,650.00 (US$ 30,655) per year
January 2025: £23,650

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected July 2025

Start date

January 2025, September 2025

Venue

University of Leicester

University Road,

Leicester,

Leicestershire,

LE1 7RH, England

Entry requirements

For international students

Students need to have a good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification. Students need to have: IELTS 6.5 or equivalent; TOEFL iBT - 90.

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

About University of Leicester

The University of Leicester is currently home to over 4,000 international students, making it a wonderfully multicultural place to study.

  • A leading UK research university
  • 22nd in UK and 163rd globally (THE World Rankings 2022)
  • A progressive, thoughtful and research-driven institution
  • Over 300 degree programmes and courses on offer

Get in touch