What will I learn?

The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, you will continue your studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. You will also have the option to gain the CIM Certificate in Marketing in your 2nd or final years.To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (or you can opt to study marketing communications alongside a traditional management project.)This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.

Which department am I in?

Business School

Study options

Full Time (4 Years)

Tuition fees
£14,500.00 (US$ 19,653) per year
This is a fixed fee
Start date

12 September 2022

Venue

Bishop Otter Campus, Chichester

Bishop Otter Campus,

College Lane,

Chichester,

West Sussex,

PO19 6PE, England

Full Time (3 Years)

Tuition fees
£14,500.00 (US$ 19,653) per year
This is a fixed fee
Start date

12 September 2022

Venue

Bishop Otter Campus, Chichester

Bishop Otter Campus,

College Lane,

Chichester,

West Sussex,

PO19 6PE, England

Entry requirements

For students from United States

Students also need High School Diploma with GPA minimum 3.0 Plus 550 in SATS or APT with scores of minimum 3 in at least 2 subjects, or ACT with average 26.

*There may be different IELTS requirements depending on your chosen course.

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