What will I learn?

In order to succeed, marketers must respond to the ever-evolving needs of their customers and stakeholders and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing (with a year in industry) takes you partway towards a professional CIM qualification.

Assessment and feedback

Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.

You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.

Careers and skills

Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.

You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.

Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.

Which department am I in?

York Management School

Study options

Full Time (4 Years)

Tuition fees
£19,600.00 (US$ 26,977) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

October 2022

Venue

Main Site

Heslington,

York,

YO10 5DD, England

Entry requirements

For students from United States

We also accept a wide range of UK and international qualifications such as A levels and the International Baccalaureate. If you're a non-native English speaking applicant you must provide evidence of your English language ability.

*There may be different IELTS requirements depending on your chosen course.

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About University of York

The University of York is based in the historic city of York, regularly named one of the best places to live and visit in the UK.

  • Awarded Gold in the Teaching Excellence Framework (TEF)
  • Part of the Russell Group of 24 leading UK universities
  • York is consistently ranked as one of the top UK universities
  • More than 20,000 students from over 150 countries