What will I learn?

COURSE OVERVIEW

Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out.

You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.

Studying alongside peers and industry professionals, you will examine consumer behaviour – how consumers behave and why they behave the way they do – and you will develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.

A range of research modules will equip you will the knowledge, skills and tools you will need to evaluate valid and reliable methods for data collection and analysis, and you will learn to critique advances in theories, strategies and methodologies for an extended piece of research.

By drawing on a range of strategic marketing techniques and stakeholder management knowledge and skills, you will be able to deliver safe, successful and memorable events in local, national and international settings.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

You will join a community of postgraduate events students, alumni and industry experts with whom you will be able to share experiences, ideas and best practice.

In addition, you will become part of The UK Centre for Events Management, which has been educating events professionals for more than 21 years. Our specialist team draws together academics and events professionals who have designed and developed dynamic courses that are informed by industry and research. Our staff are also engaged in research and consultancy work and publish their findings in textbooks and journals of international standing.

There will be opportunities open to you to attend field trips, conferences and guest lectures to enhance your knowledge and learning.

TEACHING & LEARNING

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.

Which department am I in?

Leeds Business School

Study options

Full Time (2 years)

Tuition fees
£13,000.00 (US$ 17,620) per year
There is a placement option on this course and the cost for this will be 20% of the fee quoted above.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022

Venue

Headingley Campus

Beckett Park,

Headingley,

Leeds,

LS6 3QS, England

Full Time (15 months)

Tuition fees
£13,000.00 (US$ 17,620) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022

Venue

Headingley Campus

Beckett Park,

Headingley,

Leeds,

LS6 3QS, England

Entry requirements

For students from United States

Students should have completed Bachelor degree with GPA of 2.5 or above. English language requirements: Bachelor degree from an American University.

For international students

Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference, either academic or professional. IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

*There may be different IELTS requirements depending on your chosen course.

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About Leeds Beckett University

The university’s five-star rating from QS World University Rankings is proof of a commitment to giving students a top-quality learning environment.

  • Scholarships of up to GBP 5,000
  • Students from 143 countries study at Leeds Beckett
  • 88.7% of graduates in work/study after 15 months
  • Based in Leeds, one of the UK’s most student friendly cities

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