What will I learn?

This degree offers a stimulating programme of study, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by global organisations and marketing agencies.

The Roehampton MSc Global Marketing?provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.?

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies.

You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

Career options

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Which department am I in?

Business and Law

Study options

Full Time (1 year)

Tuition fees

£17,850.00 (US$ 23,052) per year

September 2024 entry: £17,850, Placement year £1,995.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

January 2025

Venue

University of Roehampton

Erasmus House,

Roehampton Lane,

Wandsworth,

SW15 5PU, SOUTHERN ENGLAND, England

Entry requirements

For international students

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant's wider circumstances in making a decision on an application. IELTS Academic 6.5 overall with a minimum 5.5 in each component, TOEFL IBT 89 overall with a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.

*There may be different IELTS requirements depending on your chosen course.

About University of Roehampton