What will I learn?

Overview

From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.

Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.

The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.

Course details

A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.

We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers.

We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.

Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.

Careers

Finance
Law
Health
Charities
Tourism
Government
Advertising
Brand management
Information technology
Market research.

Which department am I in?

Marketing

Study options

Full Time (18 months)

Tuition fees
£15,620.00 (US$ 20,826) per year
This is a fixed fee
Start date

17 January 2022

Venue

Edinburgh Napier University

219 Colinton Road,

Edinburgh,

Edinburgh, City Of,

EH14 1DJ, Scotland

Full Time (1 year)

Tuition fees
£15,620.00 (US$ 20,826) per year
This is a fixed fee
Start date

Expected January, September 2022

Venue

Edinburgh Napier University

219 Colinton Road,

Edinburgh,

Edinburgh, City Of,

EH14 1DJ, Scotland

Entry requirements

For students from United States

You are eligible to apply if you completed a bachelor degree with a minimum GPA of 2.7 or above. IELTS (Academic): 6.0 overall, with no component below 5.5.

For international students

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry. Students need to have IELTS (Academic) 6.0 overall, with no component below 5.5 and TOEFL Internet Based Test - 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.

*There may be different IELTS requirements depending on your chosen course.

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