What will I learn?


Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’. As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules. The course places a strong emphasis on contemporary content marketing practice.

What does this course lead to?

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.

Who is this course for?

This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.


For the Professional Practice module, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.

Which department am I in?

Southampton Solent University

Study options

Full Time (1 year)

Tuition fees
£14,300.00 (US$ 19,066) per year
This is a fixed fee
Start date

Expected September 2022


Southampton Solent University

East Park Terrace,


SO14 0YN, England

Entry requirements

For students from United States

In general, students need qualifications that are equivalent to the British bachelor's degree.

For international students

An honours degree at 2:2 or higher. Applicants will need to be interviewed prior to starting this course. IELTS 6.0 with no component score below 5.5. TOEFL IBT minimum 80 with a minimum of 19 in each individual component or equivalent.

*There may be different IELTS requirements depending on your chosen course.


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