COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Course summary

  • Examine different approaches to successful event marketing.
  • Consider the growing use of events as a marketing approach.
  • Learn how to create events that provide great experiences.
  • Apply your learning and create a real marketing event.
  • Be inspired by award winning international event agency TRO.

On this course, you'll focus on the marketing of events, as well as on experiential marketing - the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.

How you learn

Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

As well as tackling both established and more contemporary forms of event marketing on a theoretical level, you'll also gain valuable real-world experience. This will come through working either within an organisation, or for one of the growing number of event marketing agencies.

You learn through:

  • experiential workshops
  • seminars
  • tutorials
  • site visits

Future careers

This course prepares you for a career in

  • PR and marketing
  • marketing campaign management
  • experiential marketing agencies
  • government organisations
  • non-government organisations
  • international associations
  • conference and event departments and organisers
  • event venues
  • international leisure resorts
  • potential career opportunities in agencies specialising in events and conference business analysis
  • further studies or academia.

Which department am I in?

Sheffield Hallam University

Study options

Full Time (2 years)

Tuition fees
£15,660.00 (US$ 21,554) Overall cost
Our tuition fee for International/EU students starting full-time study in 2021/22 is £14,460 for the course without work experience placement or £15,660 with work experience placement.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022


City Campus

Howard Street,


S1 1WB, England

Entry requirements

For students from United States

The following qualifications will be considered for entry on to postgraduate taught programmes: a first degree or professional qualification recognised as being equivalent to degree standard; an HND or higher education diploma with substantial work experience in an appropriate field; successful completion of a recognised pre-Masters course. The following qualifications will be considered for entry on to postgraduate research programmes (MPhil/PhD): Masters Degree from a recognised university. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

For international students

Academic Entry requirement :Normally an honours degree or recognised equivalent qualification. We will consider enquiries from those who have substantial management or subject experience but do not have the normal entry requirements. We may invite these potential students for an interview to discuss their particular background, experience and qualifications. If English is not the first language they will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent (non-work experience students). If English is not the first language they will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent (work experience students).

*There may be different IELTS requirements depending on your chosen course.


About Sheffield Hallam University

At Sheffield Hallam, be taught by people who are experts in their subject and passionate about sharing their knowledge and industry experience.

  • Based in Sheffield - a true student city
  • Work placements for students through a vast network
  • A low cost of living
  • Modern, upgraded facilities across two campuses