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What will I learn?

Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour, and looks at how the principles and processes of marketing apply to the business of sport.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Accredited by the Chartered Institute of Marketing (CIM).

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in sports clubs, governing bodies, retail and the media. Possible professions include marketing, media, or retail. This degree can also be useful in a variety of roles within sports organisations, such as FIFA, and in becoming a sports administrator or sports development officer.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

Which department am I in?

Management

Study options

Full Time (1 year)

Tuition fees
£19,200.00 (US$ 21,387) per year
Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases.

This is a fixed fee
Start date

Expected October 2022

Venue

Birkbeck, University of London

Malet Street,

Bloomsbury,

United Kingdom,

WC1E 7HX, England

Entry requirements

For students from United States

For entry onto a Master’s Degree, most US students would need to have completed a Bachelor’s degree with at least a 3.2 GPA (for courses requiring a 2:1); students from highly ranked institutions may also be considered with a GPA of 3.0/4.0. For courses requiring a 2:2, a GPA of 2.8 is required; The terms below are used to recognise students with particularly high GPAs: Cumulative GPA 3.9 (alternative name: Summa cum laude); Cumulative GPA 3.7 (alternative name: Magna cum laude); Cumulative GPA: 3.5 (alternative name: Cum laude). Applications are considered on an individual basis and students may be admitted to Master's programmes with a lower level degree if they have work experience relevant to the degree applied for.

For international students

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

*There may be different IELTS requirements depending on your chosen course.

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