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What will I learn?

Course Overview

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.

Assessment

Assessment on the programme is mixed and will include a variety of formats. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas: Advertising/ Communications; Consumer behaviour; Branding; Digital and E marketing; Market Research; Media integration; International Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Which department am I in?

Cardiff School of Management

Study options

Full Time (1 year)

Tuition fees
£15,500.00 (US$ 16,796) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

16 January 2023

Venue

Llandaff Campus

Western Avenue,

Cardiff,

CF5 2YB, Wales

Entry requirements

For students from United States

Students with a Bachelor degree from a recognised institution in USA with minimum GPA 2.8 or above or students with a good GPA and relevant work experience over 1 year or students with a Bachelor degree from a recognised institution in the UK or Masters degree. Students need to have an 6.0 overall with no sub score lower than 5.5. Some courses may require a higher IELTS level.

For international students

Applicants should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought. Applicants whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. TOEFL IBT: Overall - 72; Reading - 18; Speaking - 20; Listening - 17; Writing - 17.

*There may be different IELTS requirements depending on your chosen course.

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About Cardiff Metropolitan University

Located in the Welsh capital city, Cardiff Metropolitan University offers a range of courses which focus on practical and professional learning.

  • Welsh University of the Year 2021
  • Awarded silver by the Teaching Excellence Framework
  • Student community from over 143 countries
  • Top 15 university for international student support

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