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User Experience and Service Design MA




What will I learn?

Our MA User Experience and Service Design will develop your critical awareness of major issues in user experience (UX) design, service design and interaction design.

The MA User Experience and Service Design equips students to become human centred designers within industry, empowered to design socially and environmentally responsible products and services. The content of the programme will enable you to develop your skills and competencies in both the creative and analytical aspects of UX, whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic world view, and use the opportunities presented by new technologies such as artificial intelligence (AI) and augmented reality (AR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice including: qualitative and quantitative design research methods, storytelling, interactive prototyping, video prototyping, experience prototyping, interaction design, usability testing, service design, social design, team working and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

Which department am I in?


Study options

Full Time (1 year)

Tuition fees
£28,100.00 (US$ 33,823) per year
Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

2 October 2023


Loughborough University



LE11 3TU, England

Entry requirements

For students from United States

Students who have studied at undergraduate level in the USA would be expected to achieve a GPA between 2.8 and 3.5 depending on programme requirements.

For international students

A 2:1 honours degree (or equivalent international qualification). We will consider applicants from all academic backgrounds, not just design. We value and promote diversity of all forms on our course. We are looking for applicants who can demonstrate a genuine desire to design better experiences for individuals and society. All students, of any nationality, who are from a design-related background should provide a portfolio showing examples of work relevant to the MA User Experience and Service Design. This should be around 10 pages long and must demonstrate your current understanding of human centred design, including your design process, the project outcome and how you considered the end user experience. Critical reflection on how you could improve your process and project outcomes is encouraged. If your degree/background means you do not have a portfolio, your personal statement must explain your interest in user experience design and why you want to study on the MA User Experience and Service Design course. The standard University IELTS English language requirement is 6.5 overall with 6.0 in each individual element (reading, writing, listening and speaking).

*There may be different IELTS requirements depending on your chosen course.


About Loughborough University

Loughborough University might be famous for sport, but it has exceptional technology and facilities for a huge range of schools of learning.

  • Considered the best university for sport in the world
  • Outstanding teaching facilities across a range of subjects
  • Highly ranked in the UK for graduate employability
  • Voted WhatUni’s University of the Year 2020

Get in touch