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What will I learn?

The major in Performance and Production for Video, Broadcast and Digital Cinematography offers the student a wide variety of acting, directing and producing for the digital screen arts, including experience in announcing, interactive journalism and reporting for broadcast, the web and other emerging digital communications, podcasting, scriptwriting, drama, voice-over, news and sportscasting.


Film/video producers and directors, television writers/announcers/producers/directors, sports writers/announcers, corporate video/promotions, writing for web sites, training video productions, infomercial production, advertising video, web shopping videos, music videos, writing for interactive journalism, acting for various screen productions.


Upon completion of this program a student will be able to:

• Write and perform PSA’s, commercials, news scripts and scenes for radio, television, web and film.

• Analyze scripts to develop a performance which integrates appropriate vocal technique, characterization and emotional interpretation.

• Apply appropriate critical and creative problem solving skills to analyze the aesthetic and production elements of television and other interactive media.

• Develop industry awareness that demonstrates understanding of the importance of teamwork and collaboration, balancing creative skills with issues surrounding the medium, and the necessity to pursue lifelong learning.

• Create a coherent, industry relevant show reel of work and integrate studies toward professional aspirations.

Which department am I in?

Laney College

Study options

Full Time (60 units)

Tuition fees
US$9,210.00 per year
USD $307 per unit
Start date

Expected January 2023


Laney College

900 Fallon Street,



94607, United States

Entry requirements

For students from United States

Students must have completion of High School/Secondary School Diploma transcripts.

For international students

Students must have completed High School/Secondary School Diploma. Applicant must have TOEFL score of 61 ibt, or 6 on the IELTS test. Deadlines to Apply: Spring - November 15; Summer - April 15; Fall - June 15.

*There may be different IELTS requirements depending on your chosen course.


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