What will I learn?

Inform. Persuade. Remind.

From billboards to television to social media, advertising is everywhere. Some ads are funny. Some are serious. And some are simply informational. Whether they make us laugh, cry or turn the channel, most advertising aims at doing two things: to tell you about a product or service; and to influence you to buy it.

In today’s evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.
As an advertising major, you will have the chance to practice your skills and create advertising campaigns for real-world clients. With this degree, you may become a/an:

  • Advertising agency executive
  • Sales representative
  • Branding manager
  • Account manager
  • Marketing and communication specialist
  • Promotions manager
  • Public relations specialist
  • Creative director
  • Integrated marketing specialist
  • Political consultant or campaign manager
  • Copywriter

Which department am I in?

College of Letters, Arts and Social Sciences

Study options

Full Time (4 years)

Tuition fees
US$27,840.00 per year
Start date

12 January 2022, 16 May 2022, 22 August 2022

Venue

University of Idaho

875 Perimeter Drive,

MOSCOW,

Idaho,

83844, United States

Entry requirements

For students from United States

A 2.5 on a 4.0 Grade Point Average scale is required from your secondary school. You must meet criteria for admission to university-level study in your home country.

For international students

Students must have 2.5 on a 4.0 GPA scale is required from secondary school. They must meet criteria for admission to university level study in home country. They should also satisfy the following English language requirements:

  • TOEFL (Test of English as a Foreign Language) minimum score of 525 on the paper test or 70 on the Internet-based test
  • IELTS (International English Language Testing System) minimum score of 6.0
  • Pearson (PTE) Academic score of 48
  • ELS Language Centers, pass of Level 112
  • Cambridge CAE (Certificate of Advanced English), pass
  • Cambridge CPE (Certificate of Proficiency in English), pass
  • Cambridge International "O" Levels, pass
  • English proficiency demonstration is waived for any applicant who has a previous degree at an accredited U.S. institution

Priority Application Dates – Fall: May 1; Spring: October 1; Summer: March 15

*There may be different IELTS requirements depending on your chosen course.

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