What will I learn?

Marketing analytics will give you a comprehensive marketing perspective. In this program, you will measure and analyze data to determine the performance of marketing efforts. You will learn to use a variety of analytic tools and methods, recognize patterns in data, and effectively interpret and communicate results. The insights you gain will help you develop more effective strategies and tactics and reallocate resources to meet organizational goals.

Degree Fit

The marketing program could be a good fit if you:

Are a creative thinker

Have strong communication skills (written, oral and interpersonal)

Like social media and other forms of new media

Enjoy working with people

Have an outgoing personality

Career Outcomes

With this degree, you may become a:

Marketing director

Brand manager

Retail manager


Sales representative

Social media manager

Advertising account manager

Market research analyst

Product marketing manager

Entrepreneur/small business owner

Customer relations specialist

Public relations specialist

Communications coordinator

Creative director

Which department am I in?

College of Business and Economics

Study options

Full Time (4 years)

Tuition fees
US$27,840.00 per year
Start date

12 January 2022, 16 May 2022, 22 August 2022


University of Idaho

875 Perimeter Drive,



83844, United States

Entry requirements

For students from United States

A 2.5 on a 4.0 Grade Point Average scale is required from your secondary school. You must meet criteria for admission to university-level study in your home country.

For international students

Students must have 2.5 on a 4.0 GPA scale is required from secondary school. They must meet criteria for admission to university level study in home country. They should also satisfy the following English language requirements:

  • TOEFL (Test of English as a Foreign Language) minimum score of 525 on the paper test or 70 on the Internet-based test
  • IELTS (International English Language Testing System) minimum score of 6.0
  • Pearson (PTE) Academic score of 48
  • ELS Language Centers, pass of Level 112
  • Cambridge CAE (Certificate of Advanced English), pass
  • Cambridge CPE (Certificate of Proficiency in English), pass
  • Cambridge International "O" Levels, pass
  • English proficiency demonstration is waived for any applicant who has a previous degree at an accredited U.S. institution

Priority Application Dates – Fall: May 1; Spring: October 1; Summer: March 15

*There may be different IELTS requirements depending on your chosen course.