COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.


More than 95% of students graduating with a degree in marketing either continued their education or found employment within six months after graduation.

The following is a listing of common positions for graduates with a marketing major: Retail Management; Advertising; Product Management; Industrial Purchasing; Sales Management; Marketing Research; Personal Selling; Management Training.

Which department am I in?

Melvin D. and Valorie G. Booth School of Business

Study options

Full Time (4 years)

Tuition fees
US$13,449.52 per year
This fee is calculated on 28 credit hours - 14 each trimester.

*Price shown is for indicative purposes, please check with institution

Application deadline

1 November 2021

Start date

12 January 2022


Melvin D. and Valorie G. Booth School of Business

Colden Hall, Room 2667,

Northwest Missouri State University, 800 University Drive, 101 Valk,



64468, United States

Online/Distance (4 years)

Tuition fees
USD $299 per credit hour

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected September 2022

Start date

Expected October 2021

Entry requirements

For international students

Admission requirements for first-time freshmen must include the following: A minimum high school grade point average of 2.00 or "C" average and; A college-preparatory curriculum in secondary school, including courses in mathematics, science, language and social studies.

English proficiency exam score

TOEFL – 61

IELTS - 5.5

PTE – 44

C1 Advanced (formerly CAE) – 162

GTEC – 1100

iTEP – 3.5

SAKAE – 11 to 12

EIKEN - Pre-1 (2304)

TOEIC – 586

Duolingo – 90

The application deadline for fall term is Jun 15 and Spring term is Nov 01.

*There may be different IELTS requirements depending on your chosen course.


About Northwest Missouri State University

Programs are career-focused, meaning students gain the skills required for a competitive edge in the tough graduate job market.

  • Main campus in Maryville, Missouri
  • 20:1 student-to-teacher ratio
  • 96% graduate prospects rate
  • Focus on profession-based learning