What will I learn?

The Marketing program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. Coursework prepares students for entry-level positions in sales, customer service, public relations, product management, and market analysis; opportunities in professional marketing; and for graduate study. Students who choose to major in marketing have the opportunity to custom-design their programs. Non-marketing majors who are interested in marketing may select marketing courses that complement their major.

The Department of Marketing offers courses leading to a BS in business administration. Students choosing to major in marketing have the opportunity to custom-design their programs. Non-marketing students, interested in marketing, may select marketing courses that complement their major.

The Department of Marketing's program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. It prepares students for entry-level positions (e.g., sales, customer services, public relations, product management, and market analyst), the opportunity to become a marketing professional, and continuing on to graduate study.

Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities.

Marketing is an exciting discipline that concerns satisfying customer needs. Successful marketing managers must learn to deal with changes resulting from the dramatic advances in technology, the demographic evolution of the customer market, as well as threats and opportunities in our global economy.

At Central Connecticut State University, you will be prepared to meet these challenges. You will polish written and oral communication, teamwork, computer, and critical thinking skills and learn new creative marketing concepts. You can gain first hand experience in the "real world." In several classes, Marketing majors serve as consultants to local businesses and non-profit agencies. CCSU Marketing Graduates are ready for successful marketing careers!

Mission of the Department

The Marketing Department at CCSU provides academic courses, programs, experiences and opportunities relevant to the theory and practice of marketing. We prepare students for the professional, business workforce. The faculty participate in scholarly research and community engagement activities and consult with local businesses and government agencies.

Which department am I in?

School of Business

Study options

Full Time (Minimum of 120 to 130 credits)

Tuition fees
US$23,988.00 per year
USD $11,994 per term

*Price shown is for indicative purposes, please check with institution

Start date

Expected August 2020

Venue

School of Business

Vance Academic Center 216,

NEW BRITAIN,

Connecticut,

06050, United States

Entry requirements

For students from United States

Students must have secondary and post-secondary educational records.

For international students

Students must have secondary and post-secondary educational records. The three versions of the TOEFL that a prospective student may take are listed here with minimum acceptable scores: Internet: minimum score 61; Computer: minimum score 173; Paper: minimum score 500

The IELTS Exam is also accepted. A minimum band score of 5.5 is required

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

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About this uni

CCSU is where pioneering students are developed into thoughtful leaders who are ready for a dynamic global society.

  • Has an illustrious teaching history since 1849
  • Based in New Britain, Connecticut, two hours from NYC
  • 15:1 student-to-professor ratio
  • 85% of graduates stay in Connecticut area