COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

The study of Journalism and Promotional Communication provides students with not only a historical and theoretical understanding of journalism, public relations, and advertising, but their functions in our socially-mediated and globally-networked society. Students become adept at writing for the printed page, as well as video and audio reporting, blogging and web writing, along with web coding and design. Students learn skills of critical thinking and visual literacy that allow them to create successful promotional campaigns that engage with audiences across social media platforms.

WHAT CAREERS CAN THIS MAJOR PREPARE YOU FOR?

Students go on to Masters and PhD programs in Communication, as well as careers in journalism, public relations, and advertising, etc. Through study in Journalism and Promotional Communication you may also go on to become an: Advertising Professional, Copywriter, Creative Director, Media Buyer, Publications Editor, Corporate Communication Specialist, Journalist, Reporter, Editor, Freelance Writer, Columnist, Blogger, Vlogger, Social Media Coordinator, Crisis Manager, Media Relations Officer, Graphic Designer, Event Planner, Publicist, Public Relations Professional, Social Media Specialist, Community Relations Director, Speechwriter, Professor, Communications Coordinator.

WHAT SKILLS ARE DEVELOPED WITHIN THIS MAJOR?

Skills developed within this major include: writing and reporting for print and web; video and audio reporting; blogging, vlogging, and podcasting; web coding and design; understanding and using web analytics and metrics; curiosity and critical thinking; oral communication skills; a passion for Journalism and Promotional Communication.

SPECIAL TRACKS

Two areas of concentration are available within the Journalism and Promotional Communication major: Journalism and Integrated Promotional Communication (a combination of Public Relations and Advertising).

Which department am I in?

College of Liberal Arts and Social Sciences

Study options

Full Time (120 hours)

Tuition fees
US$16,904.00 per year
Application deadline

Expected December 2021

Start date

Expected January, August 2022

Venue

College of Liberal Arts and Social Sciences

2121 Euclid Avenue,

RT 1822,

CLEVELAND,

Ohio,

44115, United States

Entry requirements

For international students

The following admission requirements apply to students who have not completed any college-level course work after completing secondary school.

Cumulative secondary school GPA equivalent to a 2.3 on the US grading scale

Meet minimum test score requirements:

TOEFL iBT (Internet-Based): 78 and at least 17 in each section

TOEFL PBT (Paper-Based): 550

IELTS: 6.0 and at least 5.0 in each section

PTE (Pearsons Test of English): 50

Application Deadlines: Fall Semester - July 21; Spring Semester - December 10

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES