What will I learn?

Advertising is a competitive, creative, and challenging industry that sits at the intersection of media and society. The Advertising major provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes, and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking, and create more astute consumers whether they enter the field of advertising or not.

Advertising students at Temple University fall into clearly-defined groups: Students energetically interested in advertising as a career; Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career; Students who are broadly interested in media and the power of advertising; Students interested in marketing, sales, or business, but who do not wish to major in business or finance.

Students in Art Direction develop hands-on skills in creating both digital and traditional advertising. Students in Art Direction must develop proficiency in the Adobe Creative Suite. Concentration courses are ADV 3052, ADV 3053 and ADV 4064. These courses must be taken consecutively and cannot be taken concurrently. The Portfolio class provides students the opportunity to work in teams with copywriters and to develop a professional-quality portfolio. ADV 2052 is a recommended elective for Art Direction students.

Which department am I in?

Klein College of Media and Communication

Study options

Full Time (4 years)

Tuition fees
US$16,488.00 per year
Given fee is for first year; Temple Rome Program Fee: USD $375 per semester in Rome

*Price shown is for indicative purposes, please check with institution

Application deadline

1 February 2022

Start date

10 January 2022, 22 August 2022

Venue

Temple Rome

Italy

Full Time (4 years)

Tuition fees
US$31,440.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

1 February 2022

Start date

10 January 2022, 22 August 2022

Venue

Temple University

1801 N Broad Street,

PHILADELPHIA,

Pennsylvania,

19122, United States

Entry requirements

For students from United States

If you plan to attend Temple from high school or secondary school, or have completed your GED, you should apply as a first-year student.

For international students

If you plan to attend Temple from high school or secondary school, or have completed your GED, you should apply as a first-year student.

English language proficiency test score requirements: TOEFL IBT – 79; IELTS - 6.0; PTE Academic – 53; ITEP Academic Plus - 3.9; C1 Advanced & C2 Proficiency – 180; Duolingo – 110.

The application deadline for spring term is Nov 01 and fall term is Feb 01.

*There may be different IELTS requirements depending on your chosen course.

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About Temple University

Temple students will discover world-class academic programs, meaningful cultural experiences and personalized support that will lead them to success.

  • Hosts over 37,000 students across more than 330 programs
  • Located in Philadelphia, Pennsylvania, USA
  • Over 350 clubs and student organizations
  • Highly ranked research institution

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