What will I learn?

The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors and/or copywriters. Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message. The advertising creative program is focused on those who actually create the advertisement.

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising. However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Internships and other cooperative educational opportunities are encouraged in the program. Co-curricular activities include multiple student clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities.

Which department am I in?

College of Communication Arts and Sciences

Study options

Full Time (120 credit hours)

Tuition fees
US$41,330.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

2 September 2020, 11 January 2021


College of Communication Arts and Sciences

404 Wilson Road, Room 284,

Communication Arts and Sciences Building,



48824, United States

Entry requirements

For students from United States

If you attended a school that follows a U.S. curriculum, please use these guidelines. If you are currently in upper secondary school: Certified copy of transcripts for grades 9, 10, 11 and, if possible, latest available for 12. If you completed upper secondary school: Certified copy of transcripts for grades 9, 10, 11 and 12, indicating that a high school diploma has been awarded. MSU strongly encourages a college preparatory curriculum in high school. High school GPA is 3.5-4.0.

For international students

MSU strongly encourages a college preparatory curriculum in high school. High school GPA is 3.5-4.0.

Minimum English requirements

Test of English as a Foreign Language (TOEFL): Internet-based test: score of 79 with no sub score below 17, Paper-based test: score of 550 with no sub score below 52, International English Language Testing System (IELTS) - Regular admission: Score of 6.5 or higher, Pearson Test of English Academic (PTE A) - Minimum score of 53; minimum sub score requirement of 48.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.


About this uni

International students enjoy a student-to-faculty ratio of 16:1, as well as a multicultural student population representing more than 140 countries.

  • Top 100 global university
  • Top 25 school for undergraduate entrepreneurship
  • Based in East Lansing, one of America’s friendliest cities
  • Over 200 inspiring programs from 17 colleges