COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

In the public relations major, you’ll learn how to connect organizations to audiences with messages crafted to drive awareness and engagement.

Our professors teach and employ cutting-edge technology, tools and techniques. We also focus on planning, executing and assessing PR campaigns using the latest metrics. As professionals do in the working world, we look for how effective strategies and tactics can change opinions, attitudes and behaviors in our target publics.

You’ll develop your skills at Cardinal Communications at McKinley Avenue, the public relations division of the student strategic communication and sales agency. At McKinley Avenue, you’ll work under the guidance of a professional adviser with real-life clients in the state-of-the-art, interactive Holden Strategic Communications Center in the Art & Journalism Building. The agency serves local businesses and gives students a path to develop a professional-grade portfolio. Through a variety of creative and strategic tactics, the agency provides clients with innovative, original solutions.

As a member in our award-winning Public Relations Student Society of America (PRSSA) chapter, you’ll have opportunities for practicing your skills and to learn from a working public relations pro, who serves as the chapter’s professional adviser and regularly visits for professional development and educational activities.

You’ll network with local and global leaders in public relations through PRSSA and the Vernon C. Schranz Distinguished Lectureship in Public Relations, which has annually brought public relations leaders to our campus and students for more than 40 years.

We teach empathy and self-awareness, not only for recognizing personal biases, but also for helping students to stay grounded in professional ethics throughout their careers. We are intentional in purpose and embed transformational experiences across our curriculum.

Through immersive projects, our student agency, students gain meaningful work experience in engaging audiences using the strategic communication process.

Students tell us they arrive on campus and find more than an academic home – they find a sense of belonging. Students immediately connect with a network of faculty, students and alumni, who help launch students’ career paths.

Which department am I in?

College of Communication, Information, and Media

Study options

Full Time (120 credit hours)

Tuition fees
US$25,518.00 per year
Tuition (12-18 credits per semester)
Start date

10 January 2022

Venue

College of Communication, Information, and Media

David Letterman Communication and Media Building,

MUNCIE,

Indiana,

47306, United States

Entry requirements

For students from United States

You should apply as a freshman undergraduate student if: you have completed or will complete high school or secondary school before the semester you apply to start; you have not attended a university, college, or other postsecondary institution; you wish to earn a bachelor’s degree.

For international students

Students should apply as a freshman undergraduate student if:

Students have completed or will complete high school or secondary school before the semester you apply to start

Students have not attended a university, college, or other postsecondary institution

Students wish to earn a bachelor’s degree

Required Scores to demonstrate English Proficiency: TOEFL iBT 79; IELTS 6.5 Band; Pearson's PTE 53

Dates and Deadlines - International Admissions must receive all your application materials by these dates for consideration for a specific term

Fall Term - application materials due by June 15th

Spring Term - application materials due by November 15th

Priority application date for fall enrollment: March 1; priority application date for spring enrollment: December 1.

*There may be different IELTS requirements depending on your chosen course.

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