What will I learn?

A degree in Information Science and ESociety prepares students for contemporary life and work in the 21st century by introducing students to social network theories and analysis, digital storytelling, information manipulation and propaganda, digital discourse, web design, and the impact of social media on daily life. ESociety students are taught to think critically about information technologies and understand the human cooperation, behaviors, and biases that underlie digitally mediated communication.


- Students will know and demonstrate the ability to apply current theories of new media to information services such as social/digital marketing campaigns, online content development, and marketing research.

- Students will know when and how to communicate using a variety of digital and social media tools such as digital storytelling, social networks, and other means, creating programs and solutions in online digital environments that are effective, inclusive, and respectful of diverse people and groups.

- Students will apply their acquired knowledge of Information and Communication Technologies to explain current theories of the human behaviors, interactions, and biases that underlie digitally mediated communication.

- Students will demonstrate proficiency in information-age literacies including but not limited to: evaluation of information, privacy and security, information ethics, and technological literacy.

- Students will be able to recognize and analyze ethical and policy concerns raised by new technologies and will be able to apply ethical thinking to real world cases and craft effective solutions.

- Students will be able to identify and apply professional ethics and standards relevant to their career to aspirations.

- Students will demonstrate understanding of the use of information and communication technologies and the implications of such use, for example: scientific and social uses of information, and social, cultural, and economic implications of digital life and culture.

- Students will demonstrate facility using basic research methods, for example: research design; statistics and analysis; organization, identification, and location of data and information including open- and closed-access sources; and/or presentation of findings in oral, written and multi-media form, including proper use of and citation of sources.

- Students will acquire the skills, knowledge and self-understanding to communicate with and effectively work and interact across cultures and with diverse people and groups.

- Students will demonstrate knowledge of career and further education options and opportunities open to them relative to their plan of study and will set goals and make plans beyond their expected graduation.


Benefit from the rapidly growing field of information science information! You will be qualified for a range of jobs, including:

  • Social media specialist
  • Marketing research analyst
  • Digital marketing director
  • Online content writer/editor
  • Internet applications programmer
  • Web administrator

Which department am I in?

College of Social and Behavioral Sciences

Study options

Full Time (4 years)

Tuition fees
US$36,600.00 per year
Application deadline

1 November 2020

Start date

24 August 2020, 13 January 2021


University of Arizona

1200 E University Blvd.,



85721, United States

Online/Distance (4 years)

Tuition fees
USD $500 per unit
Application deadline

3 August 2020

Start date

24 August 2020, 13 January 2021

Entry requirements

For students from United States

International students who completed high school outside the U.S.

For international students

Students must have high school equivalent to USA and entry requirements vary from country to country. International applicants whose primary language is not English, or who attended school in a non-English speaking country, regardless of citizenship, must prove English proficiency. English proficiency may be proven by one or more of the following:

TOEFL iBT - 70

IELTS - 6.0

Pearson Test of English (PTE) Academic - 53

IB (English A – Higher Level) - 5 or higher

Cambridge English Scale (C1 Advanced, C2 Proficiency) - 169

Cambridge GCSE, O Level or higher (English) - C or higher

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.