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Bachelor of Arts/Master of Science in Marketing

USA

2

What will I learn?

The Bachelor of Arts/Master of Science in Marketing is an accelerated program which allows Loyola undergraduate public relations and advertising students to earn the two respective degrees in a slightly shorter period of time than by completing each separately. Students generally take two MSM courses during their senior year of undergraduate work, and students may be eligible to waive up to four MSM course requirements based on undergraduate courses taken and grades received in these courses. Students must complete the COMM 391 undergraduate internship course (which is required for all Advertising/Public Relations majors to complete for their curriculum) before they may be accepted into the MSM program.

The Quinlan MSM program—which integrates creativity with analytics and strategy with insight—is designed to accelerate your career in dynamic fields of 21st-century marketing: digital marketing analytics, integrated marketing communications, and supply chain.

Career Outcomes

Over the last three years, our graduates have been hired by Deloitte, Discover Financial, Follett, Google, Leo Burnett, Ogilvy, Kraft, TransUnion, among other corporations in the Chicago area, across the nation, and around the world. These graduates work across industry sectors in roles that range from advertising and brand managers to consumer researchers and digital analysts.

Masters in Marketing (MSM) graduates are excellent candidates for careers in the following areas:

Integrated Marketing Communication (IMC) Track

  • Director of Marketing and Communications
  • Director of Integrated Communications
  • Brand Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Media Buyer or Planner
  • Strategic Account Planner
  • Corporate Communication Specialist

Digital Marketing Analytics Track

  • Digital Marketing Analyst
  • Data Analyst
  • Marketing Analyst
  • Marketing Research Analyst
  • Email Marketing Specialist
  • SEO Specialist

Supply Chain Track

  • Supply Chain Planner
  • Order Management Specialist
  • Customer Supply Chain Specialist
  • Marketing Data Analyst
  • Market Risk and Operations Analyst
  • Operational Risk Analytics
  • Category Manager
  • Purchasing Manager
  • Logistics Specialist

Which department am I in?

Quinlan School of Business

Study options

Full Time (5 years)

Tuition fees
US$50,270.00 per year
USD $25,135 per semester for 12 to 21 hours; USD $392 for Over 21 hours, additionally per credit hour; USD $1,125 per credit for master degree fee for master degree
Start date

September 2025

Venue

Quinlan School of Business

Loyola University Chicago,

16 E. Pearson,

CHICAGO,

Illinois,

60611, United States

Entry requirements

For international students

Students must have a high school or secondary school completion from an institution you have attended. Also students must have the following scores,

  • A minimum score of 79 is required for the TOEFL
  • A minimum score of 6.5 for IELTS

*There may be different IELTS requirements depending on your chosen course.

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