What will I learn?

Marketing helps develop and supplement knowledge and skills for marketplace strategy and decision making. This program stresses the knowledge and skills necessary to effectively analyze, understand, evaluate, interpret, communicate and manage the complex market-directed activities of organizations.

Sport, Event and Tourism Management Track

This track allows students to specialize in one of these areas and prepares them for careers in amateur athletics, health and fitness, professional sports, sports media, meeting facilities and hospitality and attractions.


Complement your degree by adding a supporting business competency to your major. Increase your marketable skills through competencies in analytics, entrepreneurship, international business, leading change, modeling and risk management.

Types of Coursework

  • Consumer behavior
  • Destination marketing
  • Event management
  • International marketing
  • Marketing research
  • Personal selling
  • Sport and event media relations


  • Account Executive
  • Marketing Manager
  • Market Research Analyst
  • Meeting Facilities Coordinator
  • Professional Sports and Sports Media
  • Vice President of Marketing

Which department am I in?

College of Business

Study options

Full Time (Minimum of 120 semester credit hours)

Tuition fees
US$23,888.00 per year
Application deadline

Expected November 2019

Start date

Expected August 2019


College of Business

Business Building,

One UTSA Circle,



78249, United States

Entry requirements

For students from United States

Other English Language Requirements accepted: minimum TOEFL score of 550-599 (ELAP required); 600 (ELAP exempt) on paper-based test.

For international students

Possess equivalent of a U.S. high school diploma; Minimum 2.5 GPA (4.0 scale).

Meet the minimum English language proficiency requirements

Minimum TOEFL score 79 (internet-based) or 550 (paper-based) or minimum IELTS score 6.5.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.