What will I learn?

The Bachelor of Business Administration degree in General Business Administration is designed to provide students with a broad knowledge in a variety of business subjects. A general business degree is ideal for students who wish to combine a study of business with a minor or extended coursework in a non-business field.

A major in General Business Administration can also consider adding a Product Pricing and Business Analytics concentration. All candidates seeking this degree must initially focus on the BUSCORE Curriculum requirements and may select from a wide range of advanced business-related course work such as:

  • Accounting
  • Finance
  • Management
  • Marketing
  • Information Systems

Learning Goal 1: Graduates will communicate effectively in a business context.

Objective 1: Students will write professional business materials.

Objective 2: Students will deliver professional oral presentations.

Objective 3: Students will demonstrate interpersonal and communication skills in a team setting.

Learning Goal 2: Graduates will possess critical thinking and problem solving skills.

Objective 1: Students will use appropriate analytical techniques to identify a business problem.

Objective 2: Students will formulate alternative solutions.

Objective 3: Students will evaluate options and their implications.

Learning Goal 3: Graduates will demonstrate ethical, sustainable, cultural, and global consciousness.

Objective 1: Students will recognize, analyze and defend a solution to ethical problems.

Objective 2: Students will define key components of sustainable, cultural, and global issues in a business context.

Learning Goal 4: Graduates will competently utilize business technologies.

Objective 1: Students will identify appropriate technology to apply in a business context.

Objective 2: Students will utilize electronic spreadsheets to analyze and present business data.

Learning Goal 5: Graduates will exhibit knowledge of fundamental business concepts.

Objective 1: Students will demonstrate business specific skills and competencies in Accounting, Economics, Management, Quantitative Analysis, Finance, Marketing, Legal and Social Environments, Sustainability, Information Systems and Global Issues.

Which department am I in?

College of Business Administration

Study options

Full Time (120 credit hours)

Tuition fees
US$25,266.00 per year
Start date

19 January 2022


College of Business Administration

College of Business,

MSC 182, 1115 N University Blvd,



78363, United States

Entry requirements

For international students

Undergraduate applicants who have no previous work at the postsecondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school and must also meet the criteria for admission to a postsecondary school in the applicant’s home country.

A minimum TOEFL score of 61 (Internet-based) or 500 (paper-based) is required. or IELTS 6.0 overall band score.

*There may be different IELTS requirements depending on your chosen course.