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Pathway + Bachelor

Bachelor of Business Administration in Management / Master of Science in Social Media and Mobile Marketing

USA

17

What will I learn?

A STREAMLINED PATH TO SUCCESS

Are you ready to meet the challenges of today’s complex digital world head-on? Social media and mobile technology are continually transforming the way customers and firms interact. Be ready to provide exceptional value to marketing and technology firms with our unique combined degree program, which integrates digital and traditional media.

RISE TO THE C-SUITE

Acquire a combination of expertise that is highly marketable in any economy.

Gain maximum flexibility in your career options.

Launch your career with a master's degree.

ADD OPPORTUNITIES AND EXPERIENCES

Earn a BBA in Management and an MS in Social Media and Mobile Marketing at Pace’s Lubin School of Business for a streamlined path to success. Our combined degree program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications in a discipline you love. You will have undergraduate coursework in management, which will provide in-depth knowledge about social media and mobile marketing that will prepare you for whatever your next step may be—working for a Fortune 1,000 firm, the communications division of a large entertainment or tourism company, an international tech company, an ad agency conglomerate, a New York agency on Madison Avenue, an Internet start-up, and everywhere in between.

You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies in fields as diverse as arts and entertainment management, hospitality and tourism management, international management, entrepreneurship, human resources management, business analytics, and business management. You'll graduate with an intellectual foundation, real-world savvy, and the professional connections to advance your career.

CHOOSE YOUR CAREER

CAREER OPTIONS

Director of Mobile Marketing

Director of Online Communications

Director of Social Marketing and Brand Communications

Director of Social Media Strategy

Engagement Manager

Multi-Media Communications Specialist

Online Content Coordinator

Social Media Account Executive

Which department am I in?

Lubin School of Business

Study options

Full Time (The BBA/MS program requires 120 credits at the undergraduate level and 30 credits at the graduate level.)

Tuition fees
US$49,550.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

21 January 2025

Venue

Westchester Campus

861 Bedford Road,

PLEASANTVILLE,

New York,

10570, United States

Full Time (The BBA/MS program requires 120 credits at the undergraduate level and 30 credits at the graduate level.)

Tuition fees
US$49,550.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

21 January 2025

Venue

Pace University

New York City Campus,

One Pace Plaza,

New York,

10038, United States

Entry requirements

For international students

Applicants must meet the admission requirements of the graduate program to which they are applying and maintain strong academic standing at the undergraduate level to be considered for the combined program. Submission of the Combined Degree Graduate application form, a personal statement, and one letter of reference is required. Applicants who have maintained a 3.2 or higher cumulative undergraduate GPA will be considered for waiver of the GMAT or GRE. The Application Fee is waived.

English-Language Proficiency Requirements

For Lubin School of Business, a minimum TOEFL iBT score of 80, a minimum TOEFL Essentials score of 8.5, a minimum overall IELTS score of 6.5, Pearson PTE academic score of 52, a minimum overall Duolingo score of 115, an ISE II Distinction in Trinity Exam or a Cambridge English B2 First, C1 Advanced or C2 Proficiency score of 176 on Cambridge Exam is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

Pace University offers below pathways course for this subject
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About Pace University

With excellent teaching quality, outstanding facilities and amazing internship opportunities, students are given every tool for success at Pace.

  • Top 250 universities in the country (U.S. News & World, 2023)
  • International students from over 120 countries
  • Dually AACSB accredited in business and accounting
  • Student-to-faculty ratio of 14:1

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