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What will I learn?

Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.


Real-world preparation

Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.

What You'll Study

Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.

Which department am I in?

Gatton College of Business and Economics

Study options

Full Time (4 years)

Tuition fees
US$31,600.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

15 October 2022

Start date

9 January 2023


Gatton College of Business and Economics

 550 South Limestone,



40506, United States

Entry requirements

For students from United States

Students must have a 3.0 or higher unweighted high school GPA.

For international students

Freshman Admission: Applicants who have not attended a college or university upon completion of secondary school AND who have met all requirements, including English proficiency, as noted below. Conditional Admission: Applicants who meet UK’s academic requirements for admission but do not meet the minimum language proficiency requirement or the departmental specific requirements (such as certain SAT/ACT math scores for Engineering and Nursing). Students who are offered conditional admission because of English may either resubmit a higher TOEFL/IELTS score or enroll in UK's Center for English as a Second Language program. English proficiency Scores: TOEFL: 71 iBT; IELTS: 6.0; Duolingo: 95.

Application Deadlines: December 1 for Fall semester (August start); October 15 for Spring semester (January start).

*There may be different IELTS requirements depending on your chosen course.


About University of Kentucky

University of Kentucky is ranked among the top 100 public research universities, offering multiple programs ranked in the top 25 in the U.S.

  • World-class teaching and research faculty
  • Over USD 146 million in scholarships awarded
  • Top 15 U.S. ‘Diversity Champion colleges and universities’
  • Services & support teams catering to international students

Get in touch