Bachelor of Science in Advertising and Brand Strategy

USA

1

What will I learn?

A degree in advertising and brand strategy from the Mayborn School of Journalism prepares students to design, manage, and lead equitable advertising campaigns in the context of a multicultural society. Students will graduate with applied creativity, strategic problem-solving, and consumer insight skills gained from extensive hands-on experience working in state-of-the-art technology labs and across media platforms.

Advertising and Brand Strategy

42 semester hours in advertising and brand communications.

Which department am I in?

Frank W and Sue Mayborn School of Journalism

Study options

Full Time (120 Hours)

Tuition fees
US$40,537.00 per year
Start date

September 2025

Venue

College of Health and Public Service

Chilton Hall, Suite 209,

410 S. Avenue C,

DENTON,

Texas,

76201, United States

Full Time (8 Semesters)

Tuition fees
US$48,784.00 per year
Books and Supplies - 1120
Start date

January 2026

Venue

University of North Texas

1155 Union Circle #311277,

DENTON,

Texas,

76203, South, United States

Entry requirements

For international students

Applicants must have Graduation from a high school recognized by the home country ministry of education. English Language Proficiency: IELTS - Overall band 6.0 or higher; TOEFL - Internet-Based (IBT): 79; Paper-Based: 550; PTE - Score of 53 or higher.

*There may be different IELTS requirements depending on your chosen course.

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