Prepare for leadership jobs in marketing. Concentrations allow you to specialize your skills and tailor them to your career goals.

The Marketing major includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose a concentration in International Marketing, Marketing Communications, Retailing, and Services Marketing to focus your career path. An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.

Featured Core Classes

Business and Professional Communication
Management and Organizational Behavior
Operations Management
The Legal Environment of Business

Specialized Marketing Courses

Consumer Behavior
Marketing Research
Marketing Strategy

Other Requirements

Internship in Marketing
Electives

Career Outlook

Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.