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What will I learn?

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

In the business administration: marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects they learn to work independently and in teams to achieve organizational objectives. Students develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.

Typical Job Titles

  • Product Analyst
  • Sales Representative
  • Marketing Research Associate
  • Marketing Manager
  • Business Analyst

Marketing electives

  • MKTG-310 Marketing Research
  • MKTG-360 Professional Selling
  • MKTG-370 Ad and Promo Management
  • MKTG-410 Search Engine Marketing and Analytics
  • MKTG-430 Social Media Marketing

Which department am I in?

Saunders College of Business

Study options

Full Time (4 years)

Tuition fees
US$52,030.00 per year
Start date

9 January 2023

Venue

Saunders College of Business

105 Lomb Memorial Drive,

ROCHESTER,

New York,

14623, United States

Entry requirements

For students from United States

Applicants must have completion of high school.

For international students

Applicants must Submit an official high school transcript.

Minimum Score for Admission Consideration: Internet Based TOEFL (iBT) - 79; PTE Academic - 58, IELTS - 6.5

*There may be different IELTS requirements depending on your chosen course.

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