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What will I learn?

APU’s marketing major prepares students for effective, customer-oriented communication. This Bachelor of Science in Marketing provides a solid business foundation, covering accounting principles, business law, finance, economics, statistics, and international business. Students gain a theoretical academic education integrated with practical marketing and job-related skills, which is ideal for building a career. They also explore how marketing is evolving in today’s online world, and participate in internship opportunities such as Enactus, School of Business and Management leadership positions, and/or marketing projects with community businesses and nonprofit organizations.

Classroom learning is supplemented by internship opportunities that allow for practical application of classroom knowledge. Ethics play a central role in the program as students are encouraged to examine the intersection of their Christian faith and marketing practices, the principles of ethical decision making, and integrity in the workplace. Students gain a Christian worldview specific to ethical marketing techniques, and leave APU with the tactical and philosophical tools they need to communicate value and meet customer needs. You’re a marketing major if you: Like people. Excel at verbal and written communication. Are driven and goal oriented. Tend to see the connections between ideas and concepts. Want a degree that is broadly applicable to many industries. Are interested in entering an MBA program.

Careers for Marketing Majors: Marketing Coordinator/Specialist, Digital Marketing Specialist, Creative Assistant, Social Media Marketing Manager, Web Content Writer/Content Manager, Sales Representative, Retail Marketer, Marketing Project Manager, Brand Manager or Product Manager, Account Coordinator, Marketing Analytics Specialist, Marketing Communications Coordinator, Media Buyer/Planner, Market Researcher

Which department am I in?

School of Business and Management

Study options

Full Time (Complete the 120 total units)

Tuition fees
US$40,830.00 per year
This fee is for 12 - 18 units

*Price shown is for indicative purposes, please check with institution

Start date

Expected August 2022


Azusa Pacific University

901 E Alosta Avenue,



91702, United States

Entry requirements

For students from United States

Students currently enrolled in high school or who have earned fewer than 28 units of college credit following high school graduation.

For international students

Students currently enrolled in high school or who have earned fewer than 28 units of college credit following high school graduation.

International students should have obtained a TOEFL iBT sore 80 including scores of 18 in speaking, 20 in listening, 20 in reading, and 22 in writing and IELTS score 6.0.

*There may be different IELTS requirements depending on your chosen course.


About Azusa Pacific University

APU offers students a choice of more than 100 study programs including UG and PG courses, as well as online classes to choose from.

  • Best university in the San Gabriel Valley
  • Based in California, USA
  • Offers students a wide range of support services
  • Professors are experts in their respective fields

Get in touch