ip target image
You are currently browsing our site with content tailored to students in your country

Bachelor of Science in Digital Media Programming and Management - Media Management

USA

1

What will I learn?

The Department of Digital Media & Journalism represents disciplines that combine methods from both the humanities and social sciences in the study of how people share and represent ideas through the mass media. Building upon a solid liberal-arts foundation, students in our programs develop theoretical and practical knowledge through challenging and engaging coursework and hands-on experiences that will support their intellectual and professional growth and prepare them for careers and graduate study.

The Department offers three academic majors, each leading to either the bachelor of arts (B.A.) or bachelor of science (B.S.) degree: Digital Media Production, Digital Media Programming & Management, and Journalism.

Majors in Digital Media Programming & Management (known informally as "Media Management") prepare for management positions across the various media, including such areas as advertising, global media systems, law, research, and programming. Students develop the necessary knowledge and skills through theoretical and practical courses ranging from research and writing to business and managerial courses. The program ensures full exposure to new and emerging technologies and the business functions associated with them. For many, classroom study is put to the real-world test via internships with leading media companies.

Required Foundation courses.........................................................9 credits
DMJ101 Media and Society (3)
CMM104 Public Speaking (3)
DMJ224 Introduction to Media Programming & Management (3)

Required Media Management introductory courses......................10 credits
DMJ221 Introduction to Advertising (3)
DMJ215 Digital Storytelling (4)
BUS325 Marketing (3)

Required Media Management advanced courses..........................10 credits
DMJ323 Digital Media Content & Technology (3)
DMJ350 Media Research Methods (4)
DMJ434 Global Media (3)

Required capstone...................................................................3 credits
DMJ444 Digital Media Convergence (3)

Required internship...............................................................4 credits*
DMJ490 Internship in Digital Media & Journalism or DMJ461 Legislative Gazette
DMJ491 Internship Seminar (1)

Which department am I in?

College of Liberal Arts & Sciences

Study options

Full Time (8 semesters)

Tuition fees
US$16,980.00 per year
Start date

September 2025

Venue

College of Liberal Arts & Sciences

SUNY New Paltz,

1 Hawk Drive,

NEW PALTZ,

New York,

12561, United States

Entry requirements

For international students

Students must have a high school degree and a minimum cumulative undergraduate grade-point average (GPA) of 3.00 on a 4.00 scale (or an 85% grade average or higher).

English Language Proficiency: TOEFL iBT – 80; IELTS - 6.5; PTE Academic – 58; Duolingo English Test – 105. Application Deadlines: December 1 for Spring semester (January start); May 1 for Fall semester (August start).

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

Get in touch