Bachelor of Science in Digital Media

University of Houston

Digital Media, B.S.

• LEADERSHIP
• CREATIVITY
• PRINT AND PACKAGING
• COMPUTER GRAPHICS
• WEB DESIGN AND eMEDIA
• PHOTOGRAPHY MOTION MEDIA AND ANIMATION
• SIMULATION AND GAMING

These are the areas that are explored in Digital Media in the College of Technology at the University of Houston. By using your leadership talents, you can create a communications tapestry by weaving together people and the technologies of print, packaging, photography, motion media, social media, game app design, and web design. Effective contemporary visual communication requires a mix of communications technologies; still- and motion media, social media, and web sites in addition to printed media.

Digital Media

The University of Houston Digital Media program prepares highly-qualified, sought-after, and technologically-savvy project managers who exceed the visual communication needs of their clients. Students who enroll in this program will gain competencies in various graphic-related technologies that support the digitization of graphic and text content as well as a broad background in leadership and supervision. Much of the curriculum is devoted to the utilization of digital-media-oriented information technology as it impacts the communication workflow. Graduates from this program move into positions of service support in businesses specializing in communication through print, internet, eMedia, social media, and motion-media technologies. Service support positions that graduates assume are typically part of the larger sales function of digital media firms and include titles such as customer service representative, estimator, planner, supervisor, and scheduler. For graduates to move into sales person positions, they generally build upon the skills they have mastered in other service-support positions within digital media firms. Digital Media, part of the Graphic Communications cluster of industries, is a dynamic and ever-changing field and is ranked among the largest industries in the United States.

Program Design

The Digital Media degree is designed to be completed in four years and consists of 120 semester of undergraduate credit. The freshman and sophomore years may be completed at our cooperating community college, Wharton County Junior College. The program requires 42 hours of university core courses. In addition to meeting the 42 semester hours of university core curriculum requirements, students must complete major core requirements, an emphasis area, and approved electives. The Digital Media core covers:

• computer graphics
• web design
• digital photography
• page design
• print production control
• videography
• animation
• package design
• gaming app design
• costing/estimating
• information technology
• leadership and supervision
• quality control
• logistics
• sales

The program also provides for six hours of electives.

In addition to completing a 60-semester-hour core that consists of digital media fundamentals, information technology essentials, sales, and leadership courses, students also select a 12-semester-hour area of emphasis. Emphases include:

• print media
• eMedia (requires calculus)
• motion media
• eCommerce
• gaming and app design
• packaging

Digital Media courses are taught primarily on the main campus’ satellite facility in Sugar Land.
Many of the lower-division DIGM courses can be completed at cooperating community college campuses, including:

• Wharton County Junior College
• Houston Community College
• Lone Star College
• Austin Community College