What will I learn?

If you are intrigued by consumer behavior and what media and messages influence buying decisions across industries, the Whitman School’s marketing management major is for you.

You’ll gain the strategic thinking and sound analytical capabilities you need to understand and react to the demands of the customer. You’ll work in project teams – just as professionals do – to develop products, determine pricing, and set up promotions, preparing you for a lifetime career in areas including:

Consumer marketing: Offer expertise on reaching consumers and getting products to market.

Account service: Work on the agency side to promote client brands.

Business development: Contribute to company sales and organizational growth.

Marketing management: Decide what to sell and guide the promotion of a brand or product.

The Whitman School develops entrepreneurial managers who will become leaders in an era of global competitiveness. Programs are built around the major driving forces in business today: entrepreneurial management, globalization, use of technology, and leadership.

Courses

Core coursework covers brand management, measurement, and market research. Sample courses include:

Marketing and the Internet

Environmental Influences on Innovation

Marketing Channel Management

Global Supply Chain Strategy

Which department am I in?

Martin J Whitman School of Management

Study options

Full Time (4 years)

Tuition fees
US$52,210.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

31 August 2020

Venue

Martin J Whitman School of Management

Syracuse University,

721 University Avenue,

SYRACUSE,

New York,

13244-4407, United States

Entry requirements

For students from United States

If you are currently enrolled in, or have graduated from, an accredited secondary school, please apply as a first-year student.

For international students

If you are currently enrolled in, or have graduated from, an accredited secondary school, please apply as a first-year student.

English Proficiency: Preferred TOEFL – 90; Preferred IELTS – 7.0; Preferred Cambridge – 185.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

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About this uni

Syracuse University is a world-renowned institution with a reputation for excellence based in New York State.

  • Beautiful campus with on-site housing
  • One of the world’s top 300 universities
  • Strong reputation for research and innovation
  • Close-knit student body