Study Bachelor of Science in Marketing at George Washington University in the USA, School of Business
ip target image
You are currently browsing our site with content tailored to students in your country

Bachelor of Science in Marketing

USA

1

What will I learn?

Marketing is a dominant force in today’s competitive and dynamic business environment and is a prominent part of business education in the United States and globally. The Bachelor of Science in Marketing (BSM) degree, also known as the Marketing major, provides an opportunity for undergraduate students to specialize in marketing and offers a career advantage to business students. The BSM degree trains students to work as brand and product managers, advertising and sales promotion specialists, salespeople, marketing researchers and analysts, database and customer relationship managers, experts in digital marketing, and senior managers shaping the competitive strategy and future of companies.The BSM degree exposes students to current theories and research in consumer behavior, research methodology and analytics, advertising and sales promotion, digital technologies, and the emerging technologies of artificial intelligence and automated marketing. Marketing department courses emphasize an experiential learning pedagogy so that students develop strong problem solving and integration skills. The courses integrate theory, method and applications. They emphasize the collection, organization and processing of consumer and marketing data, new analytic methodologies, and the impact of social media and new product and service technologies. Marketing is an exciting and dynamic field, and the BSM degree reflects this.

Which department am I in?

School of Business

Study options

Full Time (8 Semesters)

Tuition fees
US$67,420.00 per year
Housing Rates 6910 Single with Kitchen Per Semester
Start date

August 2026

Venue

Foggy Bottom Campus

800 21st St NW,

Washington, DC,

Washington,

20052, West, United States

Full Time (8 Semesters)

Tuition fees
US$67,420.00 per year
Housing Rates 6910 Single with Kitchen Per Semester
Start date

January 2026

Venue

Foggy Bottom Campus

800 21st St NW,

Washington, DC,

Washington,

20052, West, United States

Entry requirements

For international students

Students should apply to the George Washington University (GW) as a first-year applicant if you are currently in your senior year of high school, have earned a GED or completed high school.

English Language Requirements: A minimum score of 90 on the TOEFL; OR A minimum score of 6.5 on the IELTS; OR A minimum score of 61 on the PTE Academic

*There may be different IELTS requirements depending on your chosen course.

Add to my favourites

Product of

Have you discovered our IDP community?

Get to hear first hand experiences from past students, join groups and more with our new community feature.

View community now
cta banner image

Get in touch